Wow, I finally get to update! This is a part assignment from my Design 1 class. We had to take an African animal and simplify it for a logo.
I started off with a few roughs of basic animals: giraffe, elephant, rhino, hare, even a chicken. Being the logos had to be “simple” my sketches turned out more cute than serious compared to my classmates.
After getting it approved, I vectorized my sketch of the elephant &Went through probably 10+ different variations of typography before settling with this one. I also had my try with a color sheet &Will have to post that another time.
People have wondered why I chose the word “Oliphant” instead of “Elephant” &It’s because of my Lord of the Rings addiction. &Also too, I love how it’s said with the accent. It’s a fun, friendly and unique word. Especially for a publishing company, I thought.
